The packaging of the product makes the first impression on the customer and if the packaging is attractive to the customer, it will have a positive impact. Packaging is more than a cardboard box as it is an important aspect of brand identity.

Besides providing better protection for the product inside, custom packaging can also serve as an effective marketing tool. Boxes and other packaging materials can also be customized with logos, pictures, shapes, and patterns.

Packaging is an important part of the customer experience, especially for e-commerce retailers. To establish your brand image in the eyes of your customers, small businesses can take advantage of custom packaging and design custom boxes.

Custom packaging can also help you build a loyal customer base while building sustainability and credibility.

1. Benefits of Using Custom Packaging

Brand identity begins with custom packaging. Here are the benefits of shipping in custom boxes:

Customize Packaging for Small Business

1) Enhanced protection for your products

With custom packaging, your products are protected during delivery and shipping.

Fragile items or other products with unique shapes that are susceptible to shipping may benefit from custom packaging, as standard shipping boxes may not provide the type of protection these products require.

Packaging can be customized to suit the product you are delivering.

Padding and snug fit options in custom packaging provide the extra protection needed to transport fragile items.

2) Serves as a powerful marketing tool

Whether you want to present your products in a high-end premium or cheerful and mysterious way, custom packaging can help you display your products in any way you want.

With cleverly planned color combinations and accurate logo placement, your custom product packaging can stand out in the marketplace.

You can use custom packaging to build brand awareness in the market based on the type of product and target market segment.

Packaging is almost as important to branding as the product itself, and you can design packaging to reflect your brand’s personality.

3) Differentiate your business

No matter what type of product you sell, you can make your business stand out in the marketplace with custom packaging.

If you’re a small business owner, custom packaging can help you outshine your competition and attract customers to your business.

Designing attractive custom packaging to reflect your business mission and the types of products you sell can help you make a lasting impression on your customers.

Now more people pay attention to the packaging of products and analyze the quality of products through packaging. Product packaging can also significantly influence consumer behavior, so custom packaging can help positively influence how your target consumers perceive your brand.

4) Reduce shipping costs

Many small business owners may not know that custom packaging is more cost-effective than standard pre-made packaging. The savings in shipping costs may not happen immediately, but they add up significantly over time. If your product is lightweight or small, using a custom box can end up saving you considerable shipping costs.

You may end up paying more for unnecessary packaging if you use pre-made boxes. Custom boxes are made to the dimensions of your product, so you can ship your product in the right size box. With custom packaging, you don’t pay for any additional packaging weight, which in turn helps you save on shipping costs.

5） Environmental Alternatives

Growing awareness of the climate and environmental crisis is driving companies to choose sustainable products and packaging. Eco-friendly packaging has gained popularity over the past few years due to the growing number of consumers who are environmentally conscious.

A study showed that 35% of consumers are willing to buy a product that costs more if it is more environmentally friendly than an alternative that is less expensive. Eco-friendly packaging options use less material, making it a more cost-effective product packaging solution.

The more environmentally friendly your packaging, the more attractive, respected, and desired it will be among your current and potential customers.

Customize Packaging for Small Business

2. Types of custom products

Below are examples of custom packaging solutions :

  • Custom boxes, including easy-fold, front lock, regular slotted cartons, custom branded boxes, and custom color boxes
  • Tape
  • Mailing bags, including foamed polyethylene and flat polyethylene mailing bags
  • Label
  • Toilet paper
  • Custom food paper

3. How do you design custom packaging?

You don’t have to worry about a lengthy and time-consuming design process because we allow you to design your custom packaging in six easy steps. Here’s how to design custom packaging:

1) Select your product

You can start by selecting the type of custom product you want, and it is crucial to know which type of custom packaging is right for your product. Choose from available custom boxes, colored boxes, custom tape, mailing bags, coasters, tissues, floor decals or labels, and stickers. Only after selecting a product can you design and position your artwork or logo.

2) Choose your dimensions

After selecting a product, the next step is to choose the size and dimensions of the product. You can choose the length, width, and height of your custom boxes, which range from 4x4x3 for the smallest to 12x10x4. After selecting a size, you can see the Right Mailers fit guide, which can help you choose the right mailer for your delivery requirements.

3) Choose your material

For custom boxes and coffee sleeves, you can choose whether to use white or kraft material. If your design doesn’t include any white, you can opt for a vellum material for a more natural look.

4) Design your artwork

With our easy-to-use online design tool, you can upload and design your packaging. For custom-branded boxes, you can choose the exterior color, interior color, and design. The graphics tab has more advanced options to help you create unique designs on your custom packaging, you can design a background image and upload it to the tab.

You can also choose among the available stock artwork and place it on the pack, or you can choose other graphic options to include text boxes with different fonts and panel colors.

5) 3D preview of the custom-branded box

You can see the final design of your custom-branded box using the 3D preview option. As a result, you will be able to see how your final design will appear on your custom packaging.

You can change the position or color to your liking and save the changes when you are happy with the result. A 3D preview option helps you visualize how your final product will look.

6) Select Quantity

After designing your custom packaging, you can choose the order quantity. The total amount of the order is reflected when the quantity is selected, and the price of each item may decrease as you buy in bulk.

After payment, your product will go into production and ship when it’s ready (be sure to keep an eye on lead times!).

Customize Packaging for Small Business

4. How can a packaging company help you?

When you order from a Packaging Company, you get the following benefits:

  • The low order minimum for small businesses with limited orders
  • Colorful, vibrant printing to make your packaging stand out from other brands
  • Easy-to-use free online design tools for your convenience
  • Plan your budget with instant quotes when designing custom packaging