While designing existing product packaging, packaging design businesses enhance it with visual graphics. It is the packaging design business that ultimately protects the product during the sale, transportation, distribution, storage, and use.

The design of packaging includes its structural design and aesthetic design. Ideally, the packaging design will be enhanced with graphics. In most cases, the packaging is designed with the product in mind. From every point of view, there is packaging that serves the product. Find out how to start your own packaging design business and whether it’s right for you.

1. Follow these 10 steps to start a packaging design business:

  1. Planning Your Packaging Design Business
  2. Form your packaging design business as a legal entity
  3. Registering Your Packaging Design Business for Taxes
  4. Establish a business bank account and credit card
  5. Setting Up Accounting for Your Packaging Design Business
  6. Obtain the necessary permits and licenses for your packaging design business
  7. Get Packaging Design Business Insurance
  8. Define Your Packaging Design Business Brand
  9. Create Your Packaging Design Business Website
  10. Set up your business phone system

We’ve put together this simple guide to start your packaging design business. These steps will ensure your new business is properly planned, properly registered, and legally compliant. Explore your options. Other small business ideas can be found here.

Packaging Design Business

1) Step 1: Plan your business

A clear plan is critical to entrepreneurial success. It will help you plan the details of your business and discover some unknowns. Here are a few topics to consider:

  • What would you name your company?
  • What are startup and ongoing costs?
  • Who is your target market?
  • How much can you charge customers?

Fortunately, we’ve already done a lot of this research for you.

#1. What would you name your company?

Choosing the right name is both important and challenging. If you haven’t thought of a name, visit our How to Name a Business guide or use our packaging design business name generator for help brainstorming. As a sole proprietor, you may wish to operate under a different business name.

Our recommendation when registering a business name is to check the following:

  • Business records for your state
  • Federal and State Trademark Records
  • Social media platform
  • Web domain availability.

Protecting your domain name is very important.

#3. What are the costs involved in opening a packaging design business?

Startup costs for a packaging design business typically range from $2,000 to $10,000. Because they can technically be operated from home, they have very minimal operating requirements. Startup costs include rent, which can range from $2,000 to $4,000 for small workshops, networking, professional contacts, design training, and start-up materials.

#4. What Are the Ongoing Costs of a Packaging Design Business?

Ongoing expenses include designer payments. Over time, you can pay a designer $20 to $50 an hour to come up with great packaging designs. Prototyping materials may also be an expense. If you end up mass-producing packages, expect to pay between 50 cents and $3 per package — depending on size. Of course, you will sell the package at a higher price to make a profit.

#5. Who is the target market?

Customers of packaging design companies vary by industry. For this reason, it’s important to focus on the niche of your business. For most packaging design companies, entering the market is difficult. While the luxury market may require minimalist design, the accessible market—mainly run by Neiman Marcus and Walmart—is much more flexible. At the same time, high-end department stores can have a variety of markets. The ideal consumer base is stable and exists in a stable market.

Packaging Design Business

#6. How do packaging design companies make money?

First of all, packaging design companies benefit from the effective positioning of their packaging design. If it can truly represent a product – and in an attractive way – it can look forward to long-term partnerships with various brands. While a packaging design business can make money simply by protecting a product, its long-term success will depend on a solid understanding of appeal.

#7. How much can you charge customers?

You can charge businesses $80 to $100 for a creative packaging design. However, this price can vary greatly depending on the materials used to make the product. At the end of the day, a package can sell to a business for an average of $1.25 per product. Find a company that sells in bulk and makes bulk packages to send to them.

#8. How much money can a packaging design company make?

Assuming the packaging design business is successful, it can be incredibly profitable. A reliable packaging design business can earn $500,000 per year if it is a trusted vendor in a large business network. That said, an individual packaging design business earns about $70,000 per year while serving local networks.

#9. How can you make your business more profitable?

Brainstorm ideas constantly. Communicate the direction of the target market before reaching it. A successful packaging design company is not only fashionable but also predictable. If your packaging design business is creatively successful, other brands will flock to your services.

2) Step 2: Form a Legal Entity

The most common types of business structures are sole proprietorships, partnerships, limited liability companies (LLCs), and corporations. Establishing a legal business entity such as an LLC or corporation can protect you from personal liability if your packaging design business is sued.

You can form an LLC yourself and pay only the minimum state LLC costs, or rent one of the best LLC services for a small additional fee.

Advice: You will need to choose a registered agent for your LLC. LLC formation packages typically include one year of free registered agent services. You may choose to hire a registered agent or act as your own.

3) Step 3: Register for Taxes

Various state and federal taxes must be registered before you can open your business. In order to register for taxes, you will need to apply for an EIN. It’s really easy and free!

You can obtain your EIN  through the IRS website. If you want to learn more about EINs, read our article,  What is an EIN? There are specific state taxes that may apply to your business. Learn more about state sales and franchise taxes in our state sales tax guide.

4) Step 4: Open a business bank account and credit card

Using a dedicated business bank and credit account is essential to safeguarding personal assets. When you have a mix of personal and business accounts, your personal assets (your house, car, and other valuables) are at risk if your business is sued. In commercial law, this is known as piercing the corporate veil.

#1. Open a business bank account

In addition to the requirements when applying for a business loan, to open a business bank account:

  • Separating your personal assets from company assets is necessary to protect personal assets.
  • Make accounting and tax filing easier.

Recommended: Read our best banks for small business reviews to find the best national bank or credit union.

Packaging Design Business

#2. Get a business credit card

Getting a business credit card can help you:

  • Keep your business expenses all in one place, keeping personal and business expenses separate.
  • Build your company’s credit history, which is useful for raising capital later.

Recommendation: Apply for an easy-to-approve business credit card from Divvy to quickly build your business credit.

5) Step 5: Set up business accounting

Documenting your various expenses and sources of income is critical to understanding your business’s financial performance. Your annual tax return can also be greatly simplified if you keep accurate and detailed accounts.

6) Step 6: Obtain necessary permits and licenses

It is possible for your business to be closed if you fail to obtain the necessary permits and licenses. State and Local Business Licensing RequirementsIn most states, a package design license is mandatory. Operating a packaging design business may require certain state permits and licenses. Learn more about your state’s licensing requirements by visiting the SBA’s reference to state licenses and permits. For more information on local licenses and permits:

  • Ask your town, city, or county clerk’s office
  • Get help from one of the local associations listed in the American Small Business Association’s Local Business Resource Directory.

It is a requirement for most businesses to collect sales tax on the goods and services they provide. To learn more about how sales tax will affect your business, read our article Small Business Sales Tax.

Packaging Design Business

7) Step 7: Get business insurance

To operate legally and safely, your business needs insurance. In the event of a covered loss, business insurance protects your company’s finances.

For different types of businesses with different risks, there are different types of insurance policies. Start with general liability insurance if you’re not sure what risks your business faces. This is the most common type of coverage small businesses need, so it’s an ideal starting point for your business.

Another notable insurance policy that many businesses require is workers’ compensation coverage. If your business has employees, your state will most likely require you to purchase workers’ compensation insurance.

8) Step 8: Define your brand

Your brand represents your company and how your business is perceived by the public. Having a strong brand will help your business stand out from the competition.

#1. How to promote and market a packaging design business

With promotion and marketing in mind, a packaging design business needs to cater to an industry niche. Use tactile, material or structural elements to tell a story. Then, use your prototype to grab the attention of local business owners. Once you are successful in the local field, you can expand your opportunities by creating more retail packaging.

#2. How to keep customers coming back

Business customers will stay if your package effectively markets their product. Make sure you focus on their market and make sure their customers buy more of their products when you introduce your brand.

9) Step 9: Create your business website

Create a website for your business after defining your brand and creating your logo.

While creating a website is an essential step, some people may worry that it is beyond their capabilities as they do not have any website-building experience. While this may have been a legitimate fear in 2015, web technology has advanced tremendously over the past few years, making life a lot easier for small business owners.

Here are the top reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites – full stop. When it comes to online business, it doesn’t matter the size or industry of your business.
  • Social media accounts such as Facebook pages or LinkedIn business profiles are not a substitute for having a business website that you have.
  • Website building tools like GoDaddy Website Builder make it incredibly easy to create a basic website. You don’t need to hire a web developer or designer to create a website you can be proud of.

10) Step 10: Set up your business phone system

One of the best ways to keep your personal and business lives separate is by setting up a phone for your business. That’s not the only benefit; it can also help you automate your business more, giving your business legitimacy and making it easier for potential customers to find and contact you.

In order to set up a business phone system, entrepreneurs have a variety of options. Based on price, features, and ease of use, we reviewed the top companies. Check out our reviews of the best business phone systems of 2023 to find the best phone service for your small business.

3. Is this business right for you?

A package design business is perfect for creative individuals. Products need both physical protection and visual presentation, and packaging can do both. Successful packaging design business owners will have great insight into branding, packaging, and forward-looking design. Typically, packaging design business owners are imaginative and hard-working. They also have an eye for eco-friendly design. Packaging design business owners need to focus on regional packaging federations, and they must equally focus on the many packaging associations and agencies.

Packaging Design Business

1) What happens on a typical day at a packaging design company?

Packaging design business owners do more than just package products. They push workers through various structural design sessions to maximize their potential while ensuring they maintain the aesthetic value of the packaging. Packaging design business owners must constantly check the clarity and simplicity of the design. They must also reflect the product’s features and security needs. Authenticity is a must and a keen eye for modern marketing trends will certainly help. Administrative tasks were also completed, covering administration, finance, and marketing.

2) What skills and experience can help you build a successful packaging design business?

Innovation and design experience are must-haves. Getting in touch with local suppliers is essential for a start-up. Recognize the nature of the prototyping phase. Also, make sure any packaging effectively represents the product’s needs. By knowing your product’s price point, you can create memorable packaging that serves multiple purposes.

3) What is the growth potential of the packaging design business?

A packaging design business can grow like crazy if it has lots of prototypes, markets effectively, builds solid partnerships, and creates memorable packaging. International packaging design businesses achieve exponential growth through marketing campaigns, sales kits, and partner networks.

4) Find a business mentor

Mentorship is one of the most valuable resources an entrepreneur can have. As you start planning your business, get in touch with free business resources near you to get the help you need. Having a support network that you can turn to during difficult times is a major factor in the success of a new business owner.

5) Resources to Help Women in Business

There are many resources specifically for women entrepreneurs. We’ve collected necessary and useful information to help you succeed professionally and personally:

  • Funds
  • Event
  • Tourist guide
  • Support

6) What are some insider tips for jumpstarting a packaging design business?

The road to success in a packaging design business is a long one. Run endlessly through your design process and keep revising. Find out why your clients aren’t interested in your designs. To compete in the packaging design business, you need to have a good grasp of the mindset of your customers. You also need to develop eye-catching packaging that effectively represents the product.

7) How and when to build a team

Once you have achieved success in the local field, you should build your team with marketing and design experts. Also, invest in researchers. Create an idea board and maximize your reach