In April 2025, Chinese packaging automation leader Aopack made waves in the industry with the launch of its groundbreaking Cardboard Box Maker BM2800-Max. While the machine captured global attention at its debut exhibition, its first success story emerged even before the show concluded – a presale order from Hongqing Packaging, an e-commerce-focused custom box production manufacturer in Changzhou, China. This collaboration exemplifies how innovative technology is transforming niche manufacturing challenges into competitive advantages.
The Client: Embracing Digital Influence
Hongqing Packaging, led by social-savvy entrepreneur Mr. Yun, represents China’s new generation of manufacturing leaders. With over 122,000 followers on Douyin (China’s TikTok), Mr. Yun has built both a thriving business and a personal brand attuned to market trends. Specializing in e-commerce packaging, his company frequently receives small-to-medium batch orders for irregular-shaped boxes – a growing demand in the era of customized product packaging. Yet this very specialization posed operational challenges. “Standard machines couldn’t efficiently handle complex creasing patterns or unique geometries,” Mr. Yun explains. “We either lost margins to manual labor or risked quality issues.”
The Turning Point: Strategic Innovation
Mr. Yun’s long-term followership of Aopack’s Douyin account proved pivotal. When Aopack teased its R&D on a dual-sided creasing system with irregular-shape capabilities in early 2025, the manufacturer immediately recognized its potential. “This wasn’t just an upgrade – it solved our core pain points,” he recalls. By April 8, 2025, when BM2800-Max officially launched, Hongqing Packaging had already secured the first unit, deploying it immediately post-exhibition.
Solution Highlights: Engineering Precision Meets Flexibility
The BM2800-Max addresses three critical needs for niche packaging producers:
1. Double-Sided Creasing Mastery
The patented Male & Female Double-sided Creasing System eliminates cardboard burst during complex folding operations, enabling both inward/outward flaps – crucial for e-commerce boxes requiring easy assembly and premium presentation.
2. Unmatched Customization Capacity
With 2,800mm maximum cardboard width and optional vibration knife cutting, the machine produces oversized RSC boxes (up to 2,500mm height) and intricate irregular shapes directly from CAD files
3. Agile Production Switching
Independent motor control enables jaw-dropping 1-6 second changeovers between 100+ preset box styles – a game-changer for handling multiple small orders daily. Can be integrated with ERP connectivity further streamlining workflow for batch-of-one production.
Operational Transformation
Since implementation, Hongqing Packaging reports:
– 40% reduction in labor costs for specialty orders
– 75% faster turnaround on complex geometries
– Elimination of skilled worker dependency through intuitive controls
Mr. Yun’s Douyin followers now see behind-the-scenes content featuring the BM2800-Max’s creasing and vibration knife dancing through cardboard – authentic marketing that’s driven 23% new client inquiries since deployment.
Industry Implications
This case underscores how smart manufacturing empowers SMEs in niche markets. Aopack’s CEO notes: “When a social-media-fluent manufacturer chooses innovation, it creates ripples across supply chains.”
As e-commerce continues demanding hyper-customized packaging, solutions like Aopack’s platform – blending industrial capability with digital-native agility – are redefining what’s possible for progressive manufacturers. For Hongqing Packaging, the BM2800-Max has transformed former operational headaches into a unique market proposition, proving that in the age of social commerce, cutting-edge technology and viral engagement can be equally valuable assets.
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